Mobile Development

The Emergence of Augmented Reality in Interior Design with Gazzda Mobile App

Two Bosnian Companies Join Forces to Create a Leading AR App

Client quote

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.”

Kenny Van Halderen, CCO & Founder of Gazzda

Overview

In 2017, RUBICON and Gazzda partnered to create a game-changing product for the retail industry - an AR mobile app that would make furniture shopping fun and easy. Gazzda, an authentic and minimalistic furniture brand based in Sarajevo, Bosnia, had the vision to develop an app that would provide customers with an immersive and personalized shopping experience. As one of the first furniture brands worldwide to introduce AR to the industry aside from the iconic brand IKEA, Gazzda recognized the potential of leveraging this technology to transform the way customers shop for furniture.

Through their collaboration, RUBICON and Gazzda developed a powerful AR mobile app that allows customers to view furniture pieces in their own homes before making a purchase. With the help of AR technology, customers can place virtual furniture pieces in their living rooms, bedrooms, and other spaces to see how they fit and look in real life. This approach takes the guesswork out of online furniture shopping and makes the process enjoyable for customers.

Gazzda's mission is to build extraordinary furniture that makes customers' homes a special and cozy place where they can flourish, snooze, and simply come home to. By combining their strengths and expertise, RUBICON and Gazzda created a solution that aligns with this mission and offers customers a seamless and engaging shopping experience.

Challenges

Even though the mobile app is super simple to use, the process of developing a fully functional and user-friendly app was not so simple. RUBICON overcame the following challenges when building the app:

  • Operating new technology in an upcoming field

  • Rendering realistic-looking furniture models

  • Building a seamless user experience

  • Creating an interactive experience in a real-world environment


Operating new technology in an upcoming field

Both the ARKit for iOS and ARCore for Android were brand new to the field of software development. The frameworks were created for developers to be able to build augmented reality apps. RUBICON toyed around with both kits learning the ins and outs of both frameworks before becoming experts and being able to start the development of the mobile app. With both frameworks being new and barely tested by other users, it was a challenge to learn how to become an expert within this domain. In the end, RUBICON’s developers conquered both frameworks and used them to make a functional mobile app for customers to use.


Rendering realistic-looking furniture models

One challenge during the development process was how to feature realistic models of the furniture on the mobile app. For the iOS version of the app, RUBICON used the rendering engine SceneKit and for the Android version, Unity was used. By using two different rendering engines, the developers had to come up with a custom solution where the end product needed to look and feel the same on different platforms. On Android, the challenge was also creating a communication bridge between embedded Unity and Android UI to get the best of both worlds. The goal was to provide users with realistic models of furniture that would not take up too much memory and appear the same on both versions of the app.


Building a seamless user experience

One of the main goals of the mobile app was for users to be able to easily place, rotate, and move the furniture without any confusion. The challenge was how to communicate to the user how to simply play around with the furniture creating their ideal space. The solution the developers discovered was to add shadows and hovering movements to the furniture so the user could tell when the furniture was ready to be placed and how to place it properly and in the space of their choice.


Creating an interactive experience in a real-world environment

Another UX/UI challenge was to make the app a quality interactive experience for users to perceive it as a real space with real furniture so they feel like they’re placing Gazzda’s furniture in their own home. The mobile application had to be designed to look high-end, minimalistic, and aesthetic matching Gazzda’s brand.

Solutions

The solution to offer Gazzda’s customers a fun and easy way to furnish their homes was Gazzda's AR Interior Design mobile app. The software development process began with a design sprint to validate the app's idea. RUBICON, with a team of two developers, a product owner, and one UX/UI designer, followed a careful two-week sprint plan, launching the iOS app in January 2018 and the Android app in April of the same year. The app is free to download and available on both the App Store and Google Play.

Gazzda’s augmented reality mobile application allows you to place award-winning furniture pieces wherever and however you’d like in the space of your own choice. You can play around with different combinations, sizes, colors, angles, and positions until you get your custom look. The app helps users create the ideal living space and then helps them locate and contact a dealer to purchase the chosen furniture.


How does it work?

Download the application for free, scan the space around you using your device, and place Gazzda’s furniture wherever and however, you’d like it to look in your chosen space--it’s that simple.



App Features

The mobile app allows you to:

  • Browse a list of available Gazzda furniture pieces.

  • Scan the room around you where you’d like to place and position the piece of furniture.

  • Place, rotate, and move the furniture so it fits perfectly in the chosen space.

  • Change the dimensions, materials, and colors of the furniture.

  • Save your design and share it with your friends and family.

Results

Gazzda and RUBICON's innovative approach to furniture shopping has yielded some impressive results:

  • Gazzda AR Interior Design has made furniture shopping fun and easy for users, allowing them to visualize and customize furniture pieces in their own homes before making a purchase

  • The mobile app has helped Gazzda stand out in the competitive furniture industry by offering a unique and innovative shopping experience

  • The development of the AR app has led to increased brand recognition and customer engagement

  • The app has also helped to streamline the furniture-buying process by allowing users to locate and contact nearby dealers to purchase their chosen furniture

  • By allowing customers to visualize the furniture in their own space before purchasing, the app reduced the number of returns and exchanges due to furniture not fitting or not matching the customer's expectations

  • The app has received positive reviews and high ratings on both the App Store and Google Play

  • The use of AR technology has allowed Gazzda to showcase the quality and aesthetic of its furniture in a new and engaging way

  • The development of the app has demonstrated Gazzda's commitment to innovation and customer satisfaction.

Fun fact: Today, RUBICON’s office features Gazzda’s minimalistic but cozy furniture making the office space comfortable and home-like. Our team loves it!

Technology stack

Swift, CocoaPods, ARKit, SceneKit, Alamofire, PromiseKit, Firebase, Fabric, Java, Unity3D (C#Scripts), ARCore SDK for Unity

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