User Experience

Pet Tech: An Innovative Mobile App for Tracking Pet Health and Activity

Client quote

“They’re a friendly, young, dynamic team. RUBICON has delivered what was expected on time and on budget. The mobile app, while not live yet, has received positive feedback from those who have seen it.” 

CEO, Pet Tech Company

Overview

RUBICON partnered with a London-based pet tech startup to create a mobile app for pet owners to monitor their pets' health and activity. The CEO, a commercial vet expert, envisioned a product that would include a pet-worn device connected to a charging dock, with data displayed on a user-friendly mobile app. The goal was to provide pet owners with an accessible way to track their pets' daily behavior, activity, rest patterns, and recovery.

During the collaboration, RUBICON developed an iOS mobile app and a UX/UI design, optimizing the app for usability and user experience. The result was a highly efficient and effective app that addressed a pressing need in the pet tech industry.

The pet tech startup's initial product, which included the pet-worn device, was fully integrated into the mobile app. The collaboration was successful, and the startup now provides pet owners with an easy-to-use and reliable mobile app that monitors their pets' health and activity.

Challenges

The client wanted the products and mobile app to produce both specific and complex information about the pet. The pet-worn device is small in size but it needs to retain and analyze a lot of data due to the pet’s fast and irregular movements. The initial challenges were:

  • Communicating, analyzing, and displaying a large amount of data points on the mobile app to consumers

  • Approaching the UX/UI design of the app in a way that would provide consumers with a user-friendly and functional app

Solutions

At the onset of the project, our team faced a daunting challenge: how to create a mobile app and hardware system that could capture and process a large amount of data about a pet's health, activity, and behavior. However, after consulting with our client and conducting extensive research, we were able to develop an efficient solution that exceeded their expectations.

First, we redesigned the product to focus on the mobile app as the main aspect of the system. This pivot allowed us to create a more user-friendly and functional app that could communicate seamlessly with the pet-worn device, which was now solely responsible for data collection. With this new approach, we were able to streamline the app's functionality, making it more accessible to pet owners.

Next, we implemented Bluetooth low energy as the communication system, allowing us to transfer data efficiently and effectively while reducing the cost and power consumption of the hardware. This decision proved to be a game-changer for our client, as it helped us create a highly functional mobile app that could clearly display the pet's health activity.

Our team worked tirelessly to bring our client's vision to life. We provided both technical and product advice, offered valuable input in the decision-making process, and collaborated closely with our client throughout the development process. We also rapidly prototyped the iOS mobile app, ran design sprints, and conducted rigorous testing until we were fully satisfied with the results.


Pet Tech diagram

Results

Our collaboration with the client resulted in the creation of a fully functional and user-friendly mobile app, which has added significant value to their business:

  • The app offers a unique value proposition in the pet tech market, providing convenience and ease of use to pet owners

  • The app allows consumers to monitor their pet's health and activity in real-time through their mobile devices, providing peace of mind and improving the pet's well-being

  • The communication system implemented in the app is efficient and reliable, ensuring seamless transfer of data between the hardware devices and the mobile app

  • The successful development and launch of the app have positioned our client as a major player in the pet tech market, with a strong competitive advantage

  • Our collaboration has resulted in a successful business plan, providing the client with a roadmap for sustainable growth and profitability in the pet tech industry

Technology stack

Swift, Carthage, Alamofire, RxSwift, Core Bluetooth, Fabric, Firebase Analytics, Fastlane

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