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1. What are cookies
Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to site owners.
2. How we use cookies
RUBICON uses cookies to:
Ensure website functionality
Analyze website traffic and usage
Support sales and business development outreach
Improve user experience
3. Types of cookies we use
3.1 Strictly necessary cookies
Essential for website operation. Cannot be disabled.
Cookie | Purpose | Duration |
|---|---|---|
cookie_consent | Stores your cookie preferences | 1 year |
3.2 Analytics cookies
Help us understand how visitors interact with our website.
Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics (GA4) | Distinguishes users | 2 years |
_ga_* | Google Analytics (GA4) | Maintains session state | 2 years |
_gid | Google Analytics (GA4) | Distinguishes users | 24 hours |
_gat | Google Analytics (GA4) | Throttles request rate | 1 minute |
3.3 Advertising and tracking cookies
Used for advertising, conversion tracking, and sales outreach.
Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads (Conversion Linker) | Stores conversion data for ad clicks | 3 months |
li_sugr | LinkedIn Insight | Identifies LinkedIn members off LinkedIn for advertising | 3 months |
li_fat_id | LinkedIn Insight | Identifies members for conversion tracking | 30 days |
AnalyticsSyncHistory | LinkedIn Insight | Stores information about syncing with LinkedIn analytics | 30 days |
UserMatchHistory | LinkedIn Insight | Tracks visitors for LinkedIn ad targeting | 30 days |
bcookie | LinkedIn Insight | Browser identifier cookie | 1 year |
lidc | LinkedIn Insight | Data center routing | 24 hours |
3.4 Sales intelligence cookies
Used for identifying and engaging potential business contacts.
Cookie | Provider | Purpose | Duration |
|---|---|---|---|
apollo_token | Apollo.io | Identifies visitors for sales outreach | Session |
4. Third-party services
We use the following third-party services that may set their own cookies:
Google Analytics (GA4): Website traffic and usage analytics. Privacy policy
Google Ads (Conversion Linker): Tracks conversions from ad campaigns via doubleclick.net. Privacy policy
LinkedIn Insight: Tracks website visitors for advertising and conversion reporting via linkedin.com and px.ads.linkedin.com. Privacy policy
Apollo.io: Identifies website visitors for sales intelligence and outreach via apollo.io. Privacy policy
These providers have their own privacy policies governing cookie use.
5. Google Tag Manager
We use Google Tag Manager (GTM) to manage the deployment of the tracking tags listed above. GTM itself does not set cookies or collect personal data, but it triggers the tags that do.
6. Managing cookies
6.1 Cookie consent
On your first visit, you can choose which cookies to accept via our cookie banner.
6.2 Browser settings
You can control cookies through your browser:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy > Cookies
Edge: Settings > Privacy > Cookies
6.3 Opt-out links
Google Analytics: tools.google.com/dlpage/gaoptout
LinkedIn: linkedin.com/psettings/advertising
Apollo.io: apollo.io/privacy-policy (opt-out section)
7. Impact of disabling cookies
Disabling certain cookies may affect website functionality:
Strictly necessary: Site may not function properly
Analytics: We cannot improve our services based on usage data
Advertising: You'll still see ads, but they won't be personalized
Sales intelligence: No impact on your browsing experience
8. Updates to this policy
We may update this Cookie Policy periodically. Check this page for the latest information.
9. Contact us
For questions about our cookie practices:
RUBICON
Email: info@rubicon-world.com
Website: rubicon-world.com
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