Design Sprint

Creating an Efficient B2B Recruitment Solution through Design Sprint

Integrating the Design Sprint to Develop a Web Platform

Client quote

“RUBICON did a fantastic job running the design sprint. They are true creative thinkers. Not only do they have the experience and knowledge, but they also bring a we

Ingmar van Maurik, COO of Making Moves B.V

Overview

This success story showcases the fruitful partnership between RUBICON and Making Moves B.V, which led to the creation and success of Assessment Training - an innovative web platform that helps job seekers prepare for assessments. With its launch in 2016, RUBICON and Making Moves B.V worked together to build and launch the Assessment-Training.com website. Assessment Training provides job seekers with a range of customized tests and packages, including numerical reasoning and verbal analogies, tailored to meet the unique needs of job seekers across the globe.

As a result of Assessment Training's success, Making Moves B.V recognized the potential for further business opportunities with organizations and recruiters. Thus, RUBICON was approached to develop a complete, user-friendly, and accessible platform called B2B that caters to the needs of these audiences. RUBICON's dedicated team has since supported and nurtured the growth of Assessment Training, which continues to be a popular choice among job seekers and recruiters alike.

This case study showcases how the collaboration between RUBICON and Making Moves B.V has led to the creation of a cutting-edge platform that is changing the way job seekers prepare for assessments. With Assessment Training's custom tests and packages, users can confidently prepare for their job assessments and stand out among other candidates. Additionally, the B2B platform caters to the unique needs of recruiters and organizations, providing them with a comprehensive tool to streamline their hiring process.

Read more about B2B

What is B2B?

It is a cloud assessment platform that covers the gap between psychometric profiling and hiring. B2B is a web platform created for business organizations making the job of a recruiter much easier. Recruiters are given the opportunity to prepare candidates for their future jobs by connecting them to Assessment Training practice tests. Candidates are able to access the content and take part in online training sessions, ensuring that they come to their new jobs fully prepared.

How does it work?

Recruiters access their B2B dashboard where they are able to purchase credits to invite candidates for their online training sessions.

1 credit = 1 training.

The more credits you purchase, the better the price per training session.

Recruiters choose the tests that suit their candidates and send them an invitation to access the training session. Afterward, recruiters are able to check their candidate’s performance to see how they can help them further prepare for their job assessment.


B2B’s Goal

The goal behind B2B is to make it easy for recruiters to prepare their candidates for the job position they are looking to fill. Recruiters give job candidates direct access to Assessment Training helping them prepare for their job assessment in the best way possible. B2B required an efficient web platform that would meet the needs of recruiters.

Challenges

RUBICON had to overcome several challenges during the development and design of Assessment Training’s B2B platform:

  • Developing an efficient, user-friendly platform with a simple UX/UI design that would allow businesses and recruiters to access their B2B dashboards and invite customers to utilize the tests

  • Building and designing a product that would meet the needs of a niche audience - recruiters 

  • Conducting extensive research, surveys, and tests to understand the audience’s unique requirements

  • Prototyping and testing remotely, and ensuring strong communication between both teams

Solutions

The design sprint was a critical process in delivering the solution that allowed us to validate ideas, communicate effectively, prototype quickly, and test with real users. This five-day process helped us develop a complete prototype that was tested with real users to produce real data. The design sprint eliminates endless discussions and makes the product development process both fast and productive. After the sprint, the data can be analyzed ensuring a final decision can be made and the development process can begin.

The solution entails developing a B2B platform that boasts a simple and user-friendly UX/UI design, making it easy for recruiters to access their B2B dashboards and invite customers to utilize the tests. The product is tailored to meet the specific needs of recruiters and offers a range of tests and packages, including numerical reasoning and verbal analogies, customized for job seekers worldwide. B2B efficiently connects business organizations and their recruiters to potential job candidates, making it an ideal solution for those seeking talented employees.

Want to know more about the Design Sprint process?

Planning the sprint

Once Making Moves B.V proposed the business idea, it needed to be validated before being developed. The best way to organize our teams was to run our very own version of Google Venture's Design Sprint.

Our design sprint took place in Sarajevo over the course of three days and the other two days were executed remotely with the client back in their Amsterdam office. We combined the skills of developers, designers, and product owners. A facilitator was assigned to oversee the events of the design sprint.

Design Sprint Week

After welcoming Making Moves B.V in our office in Sarajevo and introducing the process, we began the design sprint.

The following schedule outlines the series of events that were followed during the five-day sprint:

Mapping Monday (In the Office)

  • Welcome the Making Moves B.V team in our office space located in Sarajevo and explain the design sprint process.

  • Conduct interviews with the client’s team and get to fully understand the business idea.

  • Set up long-term goals and questions.

  • Encourage each participant to create a map of users' experiences.

  • Organize the "How Might We" (HMW) wall by categorizing the stickies into different themes and having each participant vote on a target.

  • Choose a target to focus on for the following day of the sprint.

Tuesday Sketches (In Office)

  • Organize the lightning demos to inspire the participants by evaluating a range of solutions. 

  • Dive it up-Decide who will sketch which part of the map.

  • Sketching & more sketching- Everyone takes the opportunity to sketch, conveying their solutions and idea.

  • Planning out the recruitment of users for Friday's testing procedure.

Wednesday Decisions (In Office)

  • Sticky decisions- Review, analyze, and discuss each presented solution.

  • Note & Vote-Quickly gather ideas from the group and narrow them down to one final decision.

  • Create a storyboard to plan the prototype.

Thursday Prototyping (Remote)

  • Based on the storyboard, the team spent the day developing a realistic prototype.

  • Share the prototype with the client's team and seek approval.

Friday Testing (Remote)

  • Making Moves B.V organizes the testing process bringing real customers (HR recruiters and businesses) to the office in Amsterdam and having them test the web platform. The testing is video and audio recorded.

  • The client measures, analyzes, and organizes the data presenting it to the RUBICON team.

  • Both teams analyze the data and MVP product deciding what further steps to take.


Design Sprint live

Results

Thanks to our collaborative efforts and effective design sprint, the resulting web platform not only met the needs of its target audience but also provided tangible benefits for business growth:

  • B2B platform created strong and efficient communication between job recruiters and potential job candidates, which helps businesses save time and resources in the recruitment process

  • The platform's intuitive and user-friendly design made it easy for recruiters to access their dashboards and invite job candidates to utilize the tests, which enhances the overall user experience and improves customer satisfaction

  • Assessment Training's B2B platform was a lucrative business opportunity for Making Moves B.V, leading to its increased revenue and growth

  • The platform's accessibility and tailored packages make it easier for job candidates to prepare for assessments and ultimately succeed in their job interviews

  • The platform's ability to offer a wide range of tests and packages tailored to different job occupations around the world made it a global success, expanding its reach and impact on businesses and job seekers globally

Technology stack

Sketch, InvisionApp, ASP.NET Web APIs, Angular 6, Entity Framework, Azure PaaS services: Azure App Service, Azure SQL Database, Azure Blob Storage, Azure Storage Queues

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