1. Introduction

RUBICON ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage our services.

2. Data controller

RUBICON
Mula Mustafe Bašeskije 6
Sarajevo 71000, Bosnia & Herzegovina
Email: info@rubicon-world.com

3. Information we collect

3.1 Information you provide

• Contact details (name, email, phone number, company name)

• Professional information submitted through contact forms

• Communication records when you correspond with us

3.2 Automatically collected information

• IP address and device information

• Browser type and version

• Pages visited and time spent

• Referring website addresses

• Cookies and similar technologies (see Cookie Policy)

3.3 Information collected by third-party services

• Website usage data collected by Google Analytics (GA4)

• Advertising interaction data collected by Google Ads (Conversion Linker)

• Professional profile information identified by LinkedIn Insight

• Company and contact information identified by Apollo.io for sales outreach

4. How we use your information

We process your data for the following purposes:

• Responding to inquiries and providing requested services

• Delivering consulting, software, data, and analytics services

• Sending relevant business communications (with consent)

• Improving our website and services

• Measuring advertising campaign effectiveness

• Identifying potential business contacts for sales outreach

• Complying with legal obligations

5. Legal basis for processing

We process personal data based on:

• Contract performance: To deliver services you have requested

• Legitimate interests: To operate and improve our business

• Consent: For marketing communications

• Legal obligations: To comply with applicable laws

6. Data sharing

We may share your data with:

• Google (Analytics and Ads): Website usage and conversion tracking data via Google Analytics (GA4) and Google Ads Conversion Linker

• LinkedIn: Website visitor data for advertising and conversion reporting via LinkedIn Insight

• Apollo.io: Website visitor identification for sales intelligence and business development outreach

• Hosting and infrastructure providers: To operate and maintain our website

• Professional advisors: Legal and accounting services

• Authorities: When required by law

We do not sell your personal data to third parties. Third-party services listed above process data as independent controllers or processors under their own privacy policies.

7. International transfers

If we transfer data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

8. Data retention

We retain personal data only as long as necessary for the purposes outlined in this policy, typically:

• Client data: Duration of engagement plus 7 years

• Marketing contacts: Until consent is withdrawn

• Website analytics: 26 months

9. Your rights

Under GDPR, you have the right to:

• Access your personal data

• Rectify inaccurate data

• Erase your data ("right to be forgotten")

• Restrict processing

• Data portability

• Object to processing

• Withdraw consent at any time

To exercise these rights, contact us at info@rubicon-world.com.

10. Data security

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and regular security assessments.

11. Changes to this policy

We may update this policy periodically. Significant changes will be communicated via our website.

12. Contact us

For privacy-related questions:

Data Protection Contact
Email: info@rubicon-world.com
Address: Mula Mustafe Bašeskije 6, Sarajevo 71000, Bosnia & Herzegovina