Healthcare

AgeChoice Web Platform: Simplifying Quest for a Senior Care

Client quote

“The product was not only delivered on time and within budget, but it exceeded the expectations I originally had in mind when building the MVP. RUBICON is a very talented team and worked on time as promised at the highest level of quality.”

CEO, AgeChoice

Overview

Browsing the internet to find proper senior healthcare for yourself or your loved ones can be a stressful process that involves finding the right location, price range, and level of care. AgeChoice, a unique senior care service company based in Atlanta, Georgia, saw an opportunity in the market to help users easily find the solution they are looking for all in one platform. AgeChoice’s team has high-level experience managing every aspect of finding the best solution for senior care.

In need of an aesthetic and functional web app, they reached out to RUBICON to help them craft a custom software solution to meet their customers’ needs. RUBICON was requested to create a functional and user-friendly custom web CRM platform solution within a budget and timeframe to help AgeChoice’s customers efficiently find proper senior care.

Challenges

Before starting the development phase of the project, AgeChoice collaborated with our team to write out a list of requirements for the project:

  • A 3-step personalized search that is made up of a search, a brief phone or Zoom meeting with a staff member, and a booking process to help match users with the best senior healthcare option

  • An interactive quiz

  • Blog

  • Booking system - an organized and simple way for users to schedule meetings to learn more about senior care facilities with AgeChoice’s team members

  • Email confirmation

  • A scalable CRM solution

  • Community partnership - as a healthcare provider, you can partner with AgeChoice to reach more customers interested in senior care services

Solutions

To begin the project, RUBICON met with AgeChoice's CEO to define the requirements and scope of the MVP project, as well as to plan the timeline and budget for the project. Our team then conducted in-depth research to determine the best approach for implementing all the necessary features, while also providing a user-friendly experience for AgeChoice's customers. Throughout the development process, we utilized a combination of Scrum and Kanban methods as our agile way of working.

Ultimately, RUBICON delivered a stable and modern web platform that makes it easy for AgeChoice's customers to navigate their services and quickly find the right senior care solution. With its new and modern design, the platform allows users to find the care they need in just a few simple steps.

Results

Since launching the new web platform, 

  • The client has experienced significant growth and success

  • Customers have reported a significant improvement in their ability to find the right senior care solution quickly and easily, which has led to a surge in new signups and increased customer satisfaction.

  • The platform has helped AgeChoice position itself as a leader in the senior care market, with a reputation for providing top-notch customer service and innovative solutions. 

  • The platform's stable and efficient functionality has allowed AgeChoice to manage its business operations more effectively and efficiently, leading to increased productivity and profitability. 

Overall, the partnership between AgeChoice and RUBICON has yielded impressive results, demonstrating the power of custom software solutions in helping businesses achieve their goals.

Technology stack

Gatsby, Prismic CMS, Netlify, Figma, SendGrid (Email delivery service), Calendly (Booking system), Pipedrive (CRM Solution)

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