First impressions matter. You can develop the most innovative functionality in the online universe, but if it doesn’t look good and work intuitively, no one’s going to use it.
These days, it’s not only the technical types who are making the most of apps and online services – everyone from your daughter to your granddad is using them. You need to anticipate their needs – both visually and functionally – so that they’re getting the best user experience.
Our UX (user experience) and UI (user interface) designers are skilled in turning your product into something that your customers not only use, but love to use. Designing for the end-user is an iterative process, which would generally include many of the following steps:
RUBICON's input on the UX/UI developments on our platform was outstanding. For what essentially was a lot of work to be done in a short amount of time, they delivered everything we asked for.